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What assets transfer when buying an online business?

A practical asset inventory for buyers: domains, code, accounts, IP, data, operating access and the permissions that may govern transfer.

Tagged keys and access layers arranged for a controlled transfer.
A practical perspective, not a promise. This note explains the intended review process. It is not legal, tax, financial or valuation advice.

Make an inventory before assuming ownership.

An online business can depend on domains, code repositories, content, trademarks, customer relationships, data, payment arrangements, subscriptions and third-party accounts. List each relevant asset and distinguish legal ownership, practical control and day-to-day access. A browser bookmark or shared credential does not settle a transfer question.

Check the terms that govern accounts and data.

Some platforms, processors, marketplaces, ad accounts or software subscriptions have rules, permissions or contracts that affect transfer. Ask early whether an account can move, needs a new owner setup or requires a different operating approach. Seek appropriate legal, technical and privacy advice rather than relying on a generic assumption.

Treat access as an operating sequence.

Even assets that clearly transfer may need new permissions, backups, integrations or vendor introductions. Plan who does what, when and how continuity is checked. This is part of the handover design, not an administrative detail to leave until the day after closing.

Keep the list connected to value.

An asset inventory should explain why each item matters to customers, revenue or continuity. That makes it useful for buyer diligence and seller preparation, while keeping sensitive identifiers and credentials outside public materials.

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