We define the buyer thesis.
We articulate the strategic or operating reason this business belongs on a suitable buyer’s radar.
FOR OWNERS
Prepare your business for the right buyer conversation.
The brief, the buyer case, the next conversation.
We turn the operating reality, founder knowledge and handover into an owner-approved deal brief — then develop the buyer case around it.
Discuss your business FOR BUYERSAssess the business before you invest diligence time.FOUNDER'S NOTE
Start with the business, not the listing.
ARTEM BRATUSHKA / FOUNDERA working point of view, before a sales pitch.
Built around the operating realityWe start with what a buyer needs to understand, not a sales headline.
Seller-controlled disclosureYou agree the public boundary before any case is introduced.
Buyer development beyond the cardFor accepted cases, our work continues after the brief is published.
ACTIVE BUYER DEVELOPMENT
The brief opens the work.
It does not end it.
When we accept a case, we do more than publish a card. We build the buyer thesis, map the organisations likely to value the asset and identify the decision-makers who can move a considered acquisition conversation forward.
We map the relevant buyers.
We research relevant organisations and decision-makers through public and professional sources.
We prepare a considered approach.
We use the channels appropriate and permitted for the case—without volume outreach or public exposure of the owner.
Buyer research uses public and professional information only. Any outreach follows the agreed case process; it is valuable preparation, not a guarantee of an introduction or sale.
THE ONETWODEAL METHOD
The deal brief.
Before the sale.
Not a noisy listing. We prepare a concise, owner-approved first picture of how the business works, what can transfer and what a fitting buyer needs to understand before a serious conversation.
ONETWODEAL / DEAL BRIEF
A decision-ready first picture.
Nothing sensitive exposed.
The work we do before a case enters buyer development: a public-safe first picture, built with the owner and reviewed before anything is disclosed.
- THE BUSINESS
- Operating model, category and the problem it solves.
- THE OPERATION
- Owner involvement, team context and essential dependencies.
- THE TRANSITION
- What moves, what support is possible and what needs care.
- BUYER FIT
- The kind of operator who can take the next chapter forward.
Sensitive evidence, identities, URLs and financial detail stay inside a separately agreed process. The public brief earns the right next conversation.
THE FOCUS
Digital assets.
Real operating substance.
From independent software to specialist communities. We look for operating substance, transferability and a credible next owner.
SaaS & software
Software with a purpose. Products with room to grow.
Agencies & services
Specialist expertise and repeatable ways of working.
Content & audiences
Publications, newsletters and engaged audiences.
E-commerce
Digital brands and the operations behind them.
Data & communities
Directories, data products and niche communities.
THE CATALOGUE
See what a buyer could actually take over.
Quality & compliance workflow SaaS for medical-device teams
Tracks CAPA actions, audit evidence and recurring quality tasks for small medical-device manufacturers and specialist consultancies.
Acquisition signal
Recurring work is central to the customer relationship, not an add-on.
Indicative value$1.45m
- Annual revenue
- $528k
- Operating profit
- $158k
- Recurring
- 79%
- Owner time
- 15 h/wk
Field inspection SaaS for multi-site property-maintenance teams
Mobile checklists, photo evidence and exception follow-up for facilities contractors servicing distributed commercial sites.
Acquisition signal
The workflow is tied to a repeatable operational obligation.
Indicative value$1.1m
- Annual revenue
- $640k
- Operating profit
- $184k
- Recurring
- 72%
- Owner time
- 18 h/wk
Illustrative scenarios show how OneTwoDeal frames operating substance, transition and buyer fit. They do not identify businesses for sale; figures and availability are examples only, not an offer or an invitation to invest.
A THOUGHTFUL PROCESS
Protect the value in the
first conversation.
We make enough operating substance visible for a useful first review, while keeping identity, evidence and sensitive detail inside an explicitly agreed process.
We surface the operating substance.
We turn the model, operations, owner involvement and transition into a first picture a serious buyer can use.
We agree the public boundary.
Every brief is reviewed with the owner. Sensitive details remain private; any financial range requires a stated source and approval.
We sequence a considered next step.
We keep identities, contacts, business URLs and private documents off the public site while the next conversation is agreed. No sale is guaranteed.
FOR OWNERS
The deal brief.
Before the sale.
See the work that turns your operating reality into a buyer-ready first conversation.
Discuss your businessFOR BUYERS
Start with the business.
Not the listing.
Tell us what you can actually operate, so the first review starts with fit rather than noise.
Define your buyer mandate